Focus Groups

Why was it useful?
Focus group video was useful because I have managed to decide on what my magazine will be named, what type of free gifts to include in my magazine, which shop to include discount codes for, which artist are associated with RnB, how much people are willing to pay for a magazine and why people do or don't enter competitions advertised in magazines.
How has it helped you in decisions you will make when creating your magazine?
Focus group has helped me with the decision I will make when creating my magazine as I now know that people are willing to pay £3 for a magazine this means that there will be more text in the magazine rather than images. Also the name of my magazine has been chosen 'Rhythmix' so therefor I know how much space the masthead will take on the front cover.
Did you find out something that you did not expect to?
In the focus group I found out that not many people enter competitions if they see them advertised in magazines as they simply 'cant be bothered'. However I did have some responses where they told me that they does enter competitions if they are for concerts or meet and greets. Therefore because of this response I will be adding a competition to my magazine for either a chance to go to a concert or meet and greets.
What where your general findings?
From focus group my general findings where that people are willing to pay £3 for a magazine, some people buy magazines weekly or monthly, all name ideas that were chosen where good because they was catchy or snappy or related to the genre of the magazine, people would like to see headphones, CD's and posters as free gifts in the magazine, they would like to see discount codes for Topshop and also that not many people enter competitions in magazines as they cant be bothered but some do enter if they are for concerts or meet and greet.
Has it made you change any of your initial ideas?
Focus group has changed some of my ideas but also added some changes as I will want to include free gifts in my magazine as the people from focus group all mentioned ideas so therefor it showed me that they all wanted a free gift to be included in the magazine. I will be adding a discount code for Topshop as everyone in the focus group chose this shop. Originally I was going to place a competition on the front cover on my magazine but some people in the focus group said they don't enter them so therefor I will place the competitions on the contents page as some people still do enter them.